One of the first thing companies do in a slow-down is slash their advertising budgets. But should you? A slow-down may be actually be the best time to increase market awareness for your products and services and gain market share. Other companies will be cutting back their advertising and the space will be less crowded. So it is time to think of red ocean strategies – and this applies particularly to essential goods and services that consumers will need no matter what the economic climate. More from Business Unusual: https://youtube.com/playlist?list=PLkMf14VQEvTZgHFM-uTxXiJ1Fll4SwL4y ========= About #BusinessUnusualCNA: Follow companies as they cope with pandemic induced disruption and economic slowdown. We look at possible scenarios companies will face, and the unexpected business strategies that will allow them to thrive. ======== #CNAInsider #MoneyMindCNA #BusinessUnusualCNA #COVID19 For more, SUBSCRIBE to CNA INSIDER! https://cna.asia/insideryoutubesub Follow CNA INSIDER on: Instagram: https://ift.tt/2C3sZiR Facebook: https://ift.tt/2PPEuNA Website: https://cna.asia/cnainsider
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